Author: Daniel Pink
Title: To Sell is Human
My Lessons Learned:
- As entrepreneurs, we are in sales. We need to sell ourselves and our business in order to connect with our clients
- Selling is not about the money. As leaders, our role is to serve… to help others.
- To connect and get buy-in with your prospects you need to ask questions. Good quality questions. And listen to their answers
- You need to have a clear call to action to let your prospects know what you want them to do
- Don’t sell. Instead talk. Start a conversation with your prospect
- The key thing you need is to have integrity
