Do you know who your ideal client is?
You know… the client who is excited to work with you, trusts you, listens to you and raves to other people about you.
I was helping Alexandra, one of my clients, with her marketing campaign last week… in particular with her marketing message.
And she asked me the question I get asked often by people.
“Irene why is it important to have an ideal client? Why can’t I market to everyone? Everyone wants what I have to sell.”
My answer to her was that you need to target your message and it needs to be specific. If you send your message out to everyone then it will be general and will lose its power.
To really resonate with your client your message needs to be focused, specific and be exactly what your client needs to hear. They need to show you understand them and can solve their problems.
You can’t do that if you are “talking” to everyone. And the only way your message can be specific is to know who your ideal client is.
You’ll see that by switching your marketing from “everyone” to the “ideal client who is likely to buy” will save you time, money and energy. Now you won’t be trying to sell to the wrong people.
Business is all about relationships, as you know.
And the best way to have a great relationship with your client is to really understand them.
In order to really understand them you need to know who you are “talking” to… who your ideal client is and what makes them tick.
So, my question to you is…
- Who is your ideal client?
- Where do they live?
- What keeps them awake at night?
- What are their daily frustrations?
- What do they look like?
- Are they married?
- Do they own a business?
Ok… you get the idea.
My challenge to you is to find out who your ideal client is.
But I’ll warn you, it’s not a quick exercise.
However, the more time you spend figuring this out, then the better your business will be.
You can use my Avatar Worksheet in the Resources section to assist you to find out who your ideal client is.
