How We Work

Cat & Kite’s Process of Working with You

Business is about helping others and creating relationships with them. Generally, people like to work with people they know, like and trust.

We believe copywriting and marketing are essential tools to help build trust.

You need to tell them how you can best help them, rather than “selling” to them.

How do you do that? This means you need to share your story, connect, and engage with people on an emotional level.

Remember, people don’t like being sold to. They decide to buy based on emotions… not rational decisions. And once they decide to buy, they then rationalise the emotional decision with logic.

That’s where copywriting, marketing and strategy come in.

My Aim is to Get Your Message Seen, Noticed and Remembered… to Fly!


Copywriting

To make an impact these days you need to have compelling, engaging copy. Every word you use needs to serve a deliberate purpose.

If you’re struggling to find the right words, get the right message or connect to your ideal clients, then let me help you.

I’m passionate about creating clear, concise and compelling copy to connect with your clients.

Our process is:

  • Get in touch with us here
  • We’ll chat to you to see if what your project needs are, and then I’ll send you a Project Briefing Document.
  • Once you’ve completed the Project Briefing Document, then we’ll prepare a no-obligation fixed price quote. The quote will tell you what you are getting when you will get it and how much it will cost. The quote is valid for 30 days.
  • Then it’s up to you. If you want to work together, great! Let us know.
  • Once you agree to work together you’ll need to pay a 50% deposit. This allows us to book in your project.
  • A key step is to find out who your ideal client is and what motivates them. We need to really understand them and your business before we write any copy. And because you know your business better than anyone, we will need your input. At this stage, we will send you a detail copywriting questionnaire.
  • We may need to have a Skype meeting to clarify any additional or missing information.
  • Then it’s our turn. Now we immerse ourselves in your business. We do a detailed research on your business, your competitors, your ideal client and, if you approve, we also call your existing clients.
  • Next, we write, edit or optimise copy, depending on what you hired us to do.
  • Then we send you the copy for your review. Our quote allows for two drafts to make sure you’re happy with the final result. You have 5 business days to send in your review comments.
  • Then we do a final update on your copy (if we need it).
  • Once all the copywriting has been completed, reviewed and approved, then you simply need to send us the final invoice.

Get in touch here to discuss how we can help grow your business by creating compelling online and offline copy.

Marketing

So you have a clear message and you know who your ideal client is. Great!

The next step is for you to connect with them where they hang out. This means you need to Market to them with a marketing campaign.

Our process is:

  • Get in touch with us here
  • We’ll chat to you to see if what your needs are, and then I’ll set up a complimentary 30-minute Discovery Consultation with you.
  • During the Discovery Consultation, we will collect information on your business, your clients, and your goals.
  • After our meeting, we’ll prepare a no-obligation fixed price quote. The quote will tell you what you are getting when you will get it and how much it will cost. The quote is valid for 30 days.
  • Then it’s up to you. If you want to work together, great! Let us know.
  • Once you agree to work together you’ll need to pay a 50% deposit. This allows us to book in your project.
  • We may need to have a Skype meeting to clarify any additional or missing information.
  • Then it’s our turn. Now we immerse ourselves in your business. We do a detailed research on your business, your competitors, and your ideal client. We research to see what they read, who they talk to, who they trust.
  • Next, we prepare a unique marketing strategy plan for you.
  • Now you have a choice: you can do the marketing yourself (or engage someone else) or you can choose to continue with us, and let us do it all for you.

Get in touch here to discuss how we can help grow your business by creating a specific marketing campaign to connect with your ideal client.

Strategy

You know you need to connect to your ideal client, but you don’t know where to start to make your marketing stand out.

That’s where we can help.

Our process is:

  • Get in touch with us here
  • We’ll chat to you to see if what your needs are, and then I’ll set up a complimentary 30-minute Discovery Consultation with you.
  • During the Discovery Consultation, we will collect information on your business, your clients, and your goals.
  • After our meeting, we’ll prepare a no-obligation fixed price quote. The quote will tell you what you are getting when you will get it and how much it will cost. The quote is valid for 30 days.
  • Then it’s up to you. If you want to work together, great! Let us know.
  • Once you agree to work together you’ll need to pay a 50% deposit. This allows us to book in your project.
  • The next step is for us to do an in-depth Business Analysis to see what you really need
  • From the analysis, we then write a specific Marketing Plan. This includes a step-by-step 90 Day Action Plan focused on attracting clients, finding referrals and building relationships
  • Now you have a choice: you can use the Action Plan and Marketing Plan and do the marketing yourself (or engage someone else). Or you can choose to continue with us, and let us do it all for you.
  • Some of our clients decide to continue having ongoing coaching until their long-term marketing strategy is fully implemented in their business.

Get in touch here to discuss how we can help grow your business by creating a specific short-term, medium-term and long-term marketing strategy to connect with your ideal client.

Do You Have Any Questions?

You may still have some questions about how Cat & Kite Communications can get your message to fly.

Below are two short videos answering what is copywriting and marketing. And how do we have the industry experience to be able to write about your business.

What is Copywriting Video?

Industry Experience Video

Ready to Start?

If you have something else you need that I haven’t covered above,
or need more information or you want to get an obligation-free quote,
then contact me here.